Kraken × Alkimi — Campaign Proposal

Kraken is shifting its focus from the crypto-native audience of Pro, to mainstream consumers and traditional finance investors across priority markets. Alkimi's recommendation focuses on high impact formats including non-skippable CTV, 100% Share of Screen, and custom Alkimi Studio units in the US, Canada, Germany, France, Italy, Australia, and Brazil to reach that audience at scale (can expand this strategy globally as priority markets shift).

$250,000

~7.6M impressions · 95% viewability · +10% added value

Custom

Market Allocation

Campaign Line Items

Market

Format

Market	Category	Format	CPM	Budget	Impressions	Viewability

Summary

Details

Formats

Site List

Added Value

Total Budget

$250,000

7 Markets

Total Impressions

7.6M

90% avg viewability

CTV Budget —

TradFi/Consumer Budget —

Alkimi Studio Budget —

CTV Impressions —

TradFi/Consumer Impressions —

Alkimi Studio Impressions —

Budget/Impressions per Market

CPM Reference

CTV (US)$30 CPM

CTV (DE/FR/AU/CA)$28 CPM

CTV (IT)$25 CPM

CTV (BR)$15 CPM

TradFi/Consumer Takeover (US)$25 CPM

TradFi/Consumer Takeover (DE/FR/AU/CA)$23 CPM

TradFi/Consumer Takeover (IT)$20 CPM

TradFi/Consumer Takeover (BR)$14 CPM

Primary KPIAttention

Added Value Budget

—

10% of plan value at avg CPM

Bonus Impressions

—

What's Included

Bonus CTV Impressions
Bonus CTV impressions included

Brand Uplift Study
Pre/post brand awareness measurement across target markets

AI Visibility Study
How Alkimi's AI models surface your brand in relevant queries

AV Ratio 10% of plan

AV CPM $25

AV is attributed proportionally across all markets based on share of spend, at the weighted average CPM of the plan.

CTV

:15/:30 non-skippable video on premium connected TV partners including Pluto TV, Paramount+, Samsung TV Plus, and Tubi - reaching audiences in lean-back, high-attention environments.

TradFi/Consumer Takeover

100% Share of Screen - takeover of all IAB standard format ad units on a page across key Finance, Tech, and Sport sites. Zero competition, full page ownership at the moment of consumption.

Alkimi Studio

Custom ad units engineered to drive attention and engagement - built in Alkimi Studio and measured against attention KPIs.

View creative example ↗

All campaigns will run exclusively across an approved site list. A full site list by market will be provided for approval prior to campaign launch.

CTV Partners

Paramount+TubiNBCUniversalFoxA+EAMC NetworksRokuSamsungTVDirectTVComcastWarner Bros Discovery

Finance & News

WSJBloombergReutersFinancial TimesCNBCThe TimesFortuneForbesMarketWatchYahoo FinanceInvesting.comInvestopediaBusiness InsiderThe Motley FoolThe StreetBBC NewsCNNFox News

Sport

ESPNEurosportYahoo SportsThe GuardianThe TelegraphtalkSPORTFootballcoMundialSport BibleFootball365Euronews

Full site list by market will be provided for approval — campaigns will run across approved sites only.